A brand identity for the 2022 Senior Graphic Design Exhibition "Font Family" at the Schaefer Center for the Performing Arts at Appalachian State University. The name references typographic terminology but also represents the bonds this senior class had created with one another during their time in college. With a team of designers, this brand and campaign was designed to subtly promote the included work and compel audiences to visit the exhibition and attend the opening ceremony.
Posters were placed around campus to promote the show!
The brand kit included posters, wayfinding signage, social media posts, and takeaways. My collaborators and I split into several teams to build the brand system. As a part of the takeaway team, I was involved in sticker & postcard design and production. See takeaway designs below:
My Collaborators:
Maya Carr
Cayden Dally
Patrick Dimond
Christy Franklin
Lexi Gerlock
Cooper Hendershott
Kinsey Kegley
Amanda McQuade
Madison Miller
Kate Petty
Gabriela Ramirez
Katie Randall
Lanie Sorrow
Alleah Trunzo