Mollea is an innovative and eco-friendly startup brand of moldable sand for children. Made entirely out of recycled plastics, our sand promotes imaginative and cognitive development as well as sustainable values. The brand identity communicates the playful and conscious values of the startup and allures all audiences from children and parents to educators and environmentalists.
The versatile brand kit effectively conveys a dual message, blending playful and sustainable values through a vibrant palette of primary pastel colors and engaging logos & illustrations. Its seamless integration shines prominently on the one-page website, compellingly representing the brand's ethos and offerings. This design ensures visual appeal and underscores the brand's commitment to lightheartedness and environmental responsibility, distinguishing it in the market.
